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SodaStream Expands in Russia, Chile and Singapore

Oct 18, 2012
9:00am

AIRPORT CITY, Israel, Oct. 18, 2012 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of beverage carbonation systems, today announced that its products are being made available in Russia, Chile and Singapore through new exclusive partnerships.

"Our global carbonated beverage revolution is continuing across three continents as we bring our products to Chile and Singapore, and enhance our existing activities with a new distributor in Russia," stated Daniel Birnbaum, CEO of SodaStream.  "Carbonated drinks are popular in all of these markets, and SodaStream looks forward to introducing these consumers to our smarter, simpler and more earth-friendly way to enjoy them."

In Russia, SodaStream will be distributed by Bureaucrat (www.buro.ru), a leading home and office solution company with over $1 billion in annual turnover, representing some of the world's most popular brands.  SodaStream will launch nationwide at Media Mart starting as early as Q1 2013.  In Chile, the Company's products will be distributed by Volta (www.volta.cl), an organization that has successfully represented top global food supplement and pharma products across the country's retail stores.  Volta is part of Eurofarma Brazil, with over $1 billion in annual sales.  Volta will launch SodaStream products initially at three top retailers, Falabella, CencoSud and Ripley, which own a variety of department stores, supermarkets, home centers and a TV home shopping network.  In Singapore the Company is partnering with Yeo Teck Seng (www.yeoteckseng.com.sg), a leader in high-quality home and kitchen products.  SodaStream will be available there starting December at Singapore's premium retailer, Takashimaya.

"We are excited to continue leading the growth of our category with these outstanding partners, each of whom has many years of proven success with multinational consumer goods," concluded Mr. Birnbaum.  "Geographic expansion is one of our three pillars of growth, together with product innovation and consumer marketing.  Our experience has proven that the SodaStream proposition of redefining the carbonated beverage industry addresses growing consumer mega-trends around the world and we look forward to expanding into even more countries next year."

About SodaStream

SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water.  The Company's products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, its products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles.  SodaStream products are available at more than 55,000 retail stores in 45 countries.  For more information, visit www.sodastream.com.

To download SodaStream's investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.

Company Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
Phone: +972-3-976-2462
yonahl@sodastream.com

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

SOURCE SodaStream International Ltd.


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