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SodaStream and EBOOST to Launch Natural Energy Flavors for SodaStream Home Soda Makers

Wellness expert Jillian Michaels applauds EBOOST and SodaStream partnership

Feb 28, 2013
8:30am

AIRPORT CITY, Israel and NEW YORK, Feb. 28, 2013 /PRNewswire/ -- SodaStream International, Ltd. (NASDAQ:SODA), the world's leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, today announced a strategic agreement to license EBOOST flavors and proprietary energy blends exclusively for use with SodaStream home soda makers.

(Logo:  http://photos.prnewswire.com/prnh/20130228/NY68366LOGO)
(Logo:  http://photos.prnewswire.com/prnh/20121107/NY07412LOGO)

"Energy drinks are a fast-growing sector in beverages, and we are excited to offer a more natural option by adding EBOOST flavors to our portfolio," stated Daniel Birnbaum, CEO of SodaStream.  "Consumers turn to SodaStream for smarter, better-for-you alternatives to packaged soda, and we look forward to attracting new users as we expand deeper into specialty flavor choices."

"EBOOST is redefining the energy drink industry with a responsible product that consumers can feel good about drinking," says Jillian Michaels, EBOOST's Chief Energy Officer. "I've always supported products that encourage a healthy lifestyle and combining EBOOST with an innovative and revolutionary product like SodaStream offers a sparkling new way for consumers to enjoy those products at home."

EBOOST continues to provide a healthy option for consumers in need of a boost. CEOs and Founders Josh Taekman and John McDonald set out to create an alternative that supplied a natural boost of energy while supplying the daily suggested amounts of vitamins such as C, D, B12, B6, and Zinc.

The initial flavors will be Orange and Super-Berry (Acai Pomegranate), which will be available during the second half of 2013.  The terms of the agreement were not disclosed.

About SodaStream
SodaStream is the world's leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world, including 15,000 retail stores in the United States.  For more information, visit http://www.sodastream.com.  To download SodaStream's IR app featuring SEC filings, press releases, videos and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.

About EBOOST
EBOOST is a premium, vitamin-infused drink that supports energy, immunity, recovery and focus.  A responsible boost in an otherwise irresponsible category, EBOOST supports natural energy from green tea and the suggested daily allowance of essential vitamins and minerals.  Offered in four delicious flavors including Super Berry, Orange, Pink Lemonade and Acai Pomegranate, EBOOST is available in effervescent powder packets and liquid shot form. For more information, visit http://www.eboost.com.

Forward Looking Statements
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability to operate; risks associated with our being a multinational corporation, including fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

SOURCE SodaStream International Ltd.

For further information: SodaStream Contact: Yonah Lloyd, Chief Corporate Development and Communications Officer, yonahl@sodastream.com, +972-3-976-2462; EBOOST Contact: Josh Taekman, Co-Founder, josh@eboost.com, +1-212-966-6130


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