Skinnygirl and SodaStream Partner to Create a New Line of Delicious, Low-Calorie, Naturally-Sweetened Flavors Made Exclusively for SodaStream
Feb 10, 2014
NEW YORK and AIRPORT CITY, Israel, Feb. 10, 2014 /PRNewswire/ -- SodaStream International, Ltd. (NASDAQ:SODA), the leading manufacturer of home beverage carbonation systems, today announced a strategic agreement with Skinnygirl, the sassy, solutions based, lifestyle brand created by Bethenny Frankel that is redefining the way women live. The companies will co-develop a family of better-for-you flavors designed with women's taste in mind, exclusively for the SodaStream home beverage carbonation system.
"I am so excited to join the SodaStream family, a perfect home for my unique Skinnygirl brand," said Bethenny Frankel, founder of Skinnygirl. "Both companies share a passion for creating delicious, low calorie beverages that are fun, convenient and easy to enjoy in the comfort of your own home."
"Skinnygirl has inspired legions of consumers to bring a sense of lifestyle and quality to their beverage choices, and we are excited to now offer that experience to our users," stated Daniel Birnbaum, CEO of SodaStream. "Consumers are getting smarter about their bubbly beverage choices, and now they can enjoy their favorite Skinnygirl drink with style, custom-made fresh and exactly as they like it each time."
The products are expected to be available during the second half of 2014 in the United States. The terms of the agreement were not disclosed.
What started with the Skinnygirl® Margarita from the mind of author, chef, TV personality and entrepreneur Bethenny Frankel, has turned, quite frankly, into a lifestyle revolution. Skinnygirl is passionate about redefining the way women live by bringing them straightforward solutions that add ease and flair to their lives--each and every day. Women can have it all--and Skinnygirl is committed to creating delicious, smart products to help them enjoy everything they love about life. No guilt. No hassle.
SodaStream is the world's leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world, including over 17,000 retail stores in the United States. For more information, visit http://www.sodastream.com. SodaStream's IR app features SEC documents, press releases, videos and more.
Please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.
Forward Looking Statements
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability to operate; risks associated with our being a multinational corporation, including fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.
Chief Corporate Development and Communications Officer
SOURCE SodaStream International, Ltd.