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SodaStream's Integrated "Shame or Glory" Campaign Wins Gold at the Prestigious 2017 EMEA SABRE Awards Competition

AIRPORT CITY, Israel, July 6, 2017 /PRNewswire/ -- SodaStream International Ltd. (Nasdaq: SODA), the world's number one sparkling water brand today announced it was honored with a Gold award for "Integrated Marketing" at The Holmes Report's 2017 SABRE Awards EMEA. 

SodaStream Logo. (PRNewsFoto/SodaStream International Ltd.)

The Integrated Marketing award recognizes campaigns in which public relations played a lead strategic role, alongside other marketing channels. The SABRE EMEA competition attracts more than 2,000 entries from across the region each year, and provides the premier showcase for the best that public relations have to offer.

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The integrated marketing campaign award is given to the most outstanding campaigns who demonstrate powerful and effective integration between public relations as an anchor to create genuine debate in earned media channels, embedded within digital content. This unique integration delivers high organic reach in both digital and traditional communication channels, making the content viral. SodaStream's "Shame or Glory" integrated campaign has received more than 50 million views with 8.5 billion impressions and coverage in over 30 countries.  

SodaStream's "Shame or Glory" campaign touched a nerve and triggered many cease and desist letters by front groups for the bottled water industry, led by Nestlé Waters. "We are proud to provoke a necessary conversation about the catastrophic damages caused by the plastic beverage industry giants," said Daniel Birnbaum, CEO of SodaStream. "We will not be bullied or silenced!" added Birnbaum.

About SodaStream
SodaStream is the world's leading manufacturer and distributor of Sparkling Water Makers operating in 45 countries and available in more than 80,000 retail stores in five continents around the globe. SodaStream enables consumers to easily transform ordinary tap water into sparkling water and flavoured sparkling water in seconds. By making ordinary water more exciting and fun to drink, SodaStream helps consumers drink more water. SodaStream sparkling water makers offer a highly differentiated and innovative alternative to consumers wanting to reduce bottled and canned carbonated soft drinks. SodaStream products promote health and wellness, are environmentally friendly and cost effective, and are customizable and fun to use. To learn more about how SodaStream makes water exciting, follow SodaStream on, TwitterPinterestInstagram and YouTube, visit

Media Contact:

Maayan Nave 
Global Head of Communications 
Phone: +972-50-3635568 
[email protected]


SOURCE SodaStream International Ltd.

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